The anti-steroid campaign “Don’t Be An Asterisk” takes advantages of the popular social media

The anti-steroid campaign “Don’t Be An Asterisk” was formed to educate people about steroid use, about risks related to performance-enhancing substances within and outsides sports in order to promote stopping using these medications.
But this campaign was neglected during certain time. The United States Olympic Committee (USOC) and Ad Council make the decision to restart activities of this campaign. It was decided to create a new gateway page for the website and to change the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the initial “Don’t Be Asterisk” which has been without any changes for more than 2 years. This site promotes the visitors to visit another new page that is on Facebook. Thus, they can play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the anti-steroid.
The original site DontBeAnAsterisk.com has an interactive soccer game. Players have to score goals avoiding the asterisks. The asterisks are anabolic steroids. If the interactive soccer players don’t avoid the asterisks, their bodies become much more muscular.
However the game has been thought out to educate children that steroids are unsafe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to observe how muscles of the interactive players become significantly increased. However this game is still available on the website, it is unlikely that it will be able to convince kids that steroids must not be applied.
The principal goal of this anti-steroid campaign is to convince children that a user of steroids isn’t a fair individual; he\she is “fake”, a “joke” and a “poser”.